I work on Zenovay, a website analytics tool, and would love a second opinion on this. A clean chart can feel more trustworthy than it should. A signup-page visit isn't a signup. A missing source is still unknown. My take: those gaps belong beside the headline numbers, even if the dashboard looks less impressive. But too many caveats can make it hard to use. What would you need to see before trusting a dashboard enough to change your marketing? Public dashboard example: https://app.zenovay.com/share/a87c1cbd7d143b6d4439c941ac61efe5?tab=analytics&embed=card Example figures, not verified business results.   submitted by   /u/zeno_DX [link]   [comments]