TLDRSoundHound AI shares gain 1.59% as LG partnership targets 20 million Smart TVs.LG deal gives SoundHound AI access to 20 million U.S. Smart TVs for commerce.SoundHound AI expands restaurant commerce through its strategic partnership with LG.SOUN stock rises as SoundHound AI targets a new television-based commerce channel.SoundHound AI plans to bring restaurant transactions to millions of LG Smart TVs.SoundHound AI (SOUN) shares gained 1.59% to $4.1550, adding $0.0650 during the trading session. The stock maintained an upward trend despite several intraday price fluctuations. Meanwhile, the company announced a strategic partnership with LG Electronics to introduce new commerce opportunities through smart televisions. The agreement initially targets approximately 20 million LG Smart TVs across the United States. The collaboration will focus on restaurants before expanding into additional retail and merchant categories.SoundHound AI, Inc., SOUNSoundHound AI Expands Its Commerce Reach Through LG PartnershipThe agreement gives SoundHound AI access to a wider household audience through LG’s television network. Participating restaurants can reach consumers through another digital channel without requiring additional in-store equipment. The initial rollout will focus on the United States, where LG operates approximately 20 million smart televisions.Restaurants represent the first merchant category under the partnership, while retail businesses could join later. SoundHound is already engaging restaurant brands interested in joining the developing commerce network. Its existing customer base includes Jersey Mike’s, Five Guys, and White Castle, among other restaurant operators.The partnership also builds on SoundHound’s commercial channel, which the company introduced at CES 2025. That initiative established an approach for connecting businesses with consumers through smart devices. However, the LG agreement extends the concept into television-based commerce and creates another distribution opportunity. The companies aim to connect household viewing experiences with restaurant and merchant transactions. This approach could give participating businesses additional access to customers during dining and entertainment periods.LG Smart TVs Introduce a New Channel for Restaurant TransactionsSoundHound plans to use its existing merchant network to support transactions through LG Smart TVs. The network already handles transaction routing and secure checkout for participating businesses. Therefore, the partnership can build on existing commerce infrastructure rather than establish an entirely separate system.The companies also intend to connect the service with restaurant point-of-sale systems. Additionally, integration with kitchen execution systems will support existing restaurant operations. This structure allows participating businesses to use their current technology while accessing another customer channel.For restaurant operators, the arrangement introduces several potential commercial advantages. Businesses can engage households through television screens without installing additional hardware inside their locations. Furthermore, direct integration with existing systems can support order processing and transaction management. National restaurant chains, local restaurant groups, and retail brands represent potential participants. The initial restaurant focus provides a starting point for expanding the service across merchant categories.SoundHound AI Targets Broader Merchant ParticipationSoundHound’s longer-term plans extend beyond restaurants and traditional food ordering services. The company intends to introduce additional commerce experiences across several industries. These include hospitality, travel, entertainment, and banking, alongside other merchant categories.The LG partnership provides another route for bringing these services into connected household devices. Moreover, television-based commerce could connect businesses with consumers during regular viewing sessions. The companies have positioned the living room as an additional environment for digital transactions.SoundHound’s existing merchant relationships provide a foundation for developing the expanded network. However, the partnership’s initial implementation centers on restaurant participation across the United States. The company has not provided a specific launch date or detailed rollout schedule in the announcement. Nevertheless, the agreement establishes a commercial framework for reaching LG television users. The post SoundHound AI (SOUN) Stock: Rises as LG Partnership Targets 20 Million Smart TVs appeared first on Blockonomi.