Launch starts weeks before the release. They plan positioning, target markets and above all the success metrics long before the product is finished Decide Success before you release. Don't just run for user numbers, but for specific numbers like activation rate, retention after 1st, 2nd and 3rd weeks Small companies have atleast one big advantage, every one reading the post here can share theirs What I'm changing: Adding a product launch check list for every project from the week one. For those who've already launched the products, what's the thing that you wish you'd done before the launch day?   submitted by   /u/bilal-cs [link]   [comments]