Most scripts I see start like an essay. Hey everyone. Background. Then the useful part 40 seconds later. Viewers do not owe you later. So I wrote the process we use before we cut paid-social & short-form for clients: One viewer outcome (not a topic) Promise before the intro Format that fits the job Hook that earns the next 5 seconds Beats before sentences Write for the ear Visual / edit cues in a second column The whole thing is here if you want the annotated 60-second example & the read-aloud checklist: https://agentparker.co/blog/how-to-write-a-video-script Curious what you all do for hooks - full script or bullets?   submitted by   /u/ansh024 [link]   [comments]