Common advice suggests copywriters do best in niches they're personally passionate about, since genuine interest supposedly comes through in the writing. But some of the best professional copywriters seem to write effectively across totally unrelated industries without much personal connection to the subject matter, suggesting skill/research might matter more than authentic interest Wondering if this is actually true, or if there's a real, measurable quality difference between copy written by someone genuinely into the niche versus someone who's just skilled at research and adapting tone regardless of personal interest   submitted by   /u/FruitNorth8088 [link]   [comments]