Although Atletico Madrid has insisted that Julian Alvarez is not for sale and has vowed not to sell him to Barcelona, they have told Arsenal how much would be needed to sign the attacker this summer.Alvarez was reportedly humiliated on the pitch during his first game back at home for Atletico, and the situation now appears to be becoming increasingly difficult. The Spanish side could therefore open the door for him to leave the club, while their decision not to sell him to one of their rivals gives Arsenal a significant advantage in the race.The Gunners have remained steadfast in their interest, although they have still not managed to convince Alvarez to choose them. Arsenal must therefore persuade the forward that a move to London is the right decision for him.The latest development could give the Gunners a clearer idea of what would be required to complete the transfer. The Athletic reveals that Atletico have told Arsenal Alvarez will cost 150m euros if they are serious about adding him to their squad during this transfer window.Atletico Madrid Name Alvarez PriceThat amount was reportedly offered by Real Madrid earlier in the window. However, Atletico believe Real Madrid were simply playing and never had a serious interest in signing Alvarez.Arsenal could now have a clearer path towards the attacker if they are prepared to meet Atletico’s asking price. The club would still need Alvarez to agree to the move, but the decision not to sell him to Barcelona gives the Gunners an advantage over one of the potential destinations.The situation could become even more important if Alvarez is genuinely available. Arsenal have continued to show strong interest, and they may now need to decide whether they are prepared to make a major financial commitment to secure his signature.(Photo by Angel Martinez/Getty Images)Arsenal Could Fund Alvarez MoveArsenal could raise a significant amount of money by selling Gabriel Martinelli, who could earn the Gunners as much as 70m euros. That would help them finance a move for Alvarez, although they would still need to find additional funds to meet the 150m euro valuation.The biggest obstacle could now be convincing Alvarez to move to London. If the Argentine agrees to join Arsenal and the Gunners can meet Atletico’s demands, a deal could become possible before the transfer window closes.For now, Atletico have made their valuation clear, leaving Arsenal with an important decision to make over whether Alvarez is worth the substantial investment required._____________________________________________________________________________________________ADMIN COMMENTSo here are some simple rules which I must insist commenters follow….You agree not to give any personal abuse to other Arsenal fans. Everyone is allowed to hold their own opinions even if you disagree with them. It COSTS NOTHING TO BE POLITE TO OTHER ARSENAL FANS.CALLING ALL ARSENAL FANS! Anyone who would like to contribute an Article or Video opinion piece on JustArsenal, don’t hesitate to get in touch with us through this link…More Stories / Latest NewsAtletico Madrid names asking price for Arsenal to pay and land Alvarez25 August 2026, 15:00Arsenal could go against Arteta and sell a key player25 August 2026, 14:00West Ham closes in on completing move for Arsenal star25 August 2026, 13:00The post Atletico Madrid names asking price for Arsenal to pay and land Alvarez appeared first on Just Arsenal News.