Swangz Avenue singer Elijah Kitaka has explained why it is difficult for creatives to plan for the general election period in the same way they prepare for the festive season.According to Kitaka, the unpredictable nature of election season makes it difficult for artists and other creatives to determine how best to plan their projects, as many people shift their attention toward the elections, which affect everyone in the country.It’s unpredictable. You cannot say, ‘How can I plan for election time?’ It’s not possible. Everything has to pause because the elections concern us and everyone in the country. That’s why everything gets to pause for it to work.Kitaka also pointed out that releasing new music before or during the election period may not receive the attention it deserves because the public is more focused on political developments and deciding who they will vote for.The truth is, even when you say you drop an EP, people won’t focus on it. They will be thinking about who they’re going to vote for in the elections. Even when you try to push your music during that time, I’d be not understanding your intentions at that time.The singer, however, clarified that creatives do not necessarily allow elections to affect their careers deliberately. Jon Muq launches Shake It Africa: New label connecting African artists with global audiencesRather, it is the uncertainty surrounding the period and when things will eventually return to normal that makes planning difficult.I wouldn’t say we let it affect us. It is the unpredictability around it. When does it settle? People don’t know that. So we remain in a certain unstable way, and some people still take their time until maybe when they see specific things happening. So, in a way, you’re caught off guard.Axarya and Elijah Kitaka share their views on the impact of elections on their respective industries.#NBSAfter5 #TheVillaAt4 pic.twitter.com/LFRPiJQhyp— NBS After 5 (@NBSAfter5) August 27, 2026The post Elijah Kitaka: Why creatives struggle to plan for election season appeared first on MBU.