Cleanliness drive to be part of BJP’s Sewa Sankalp Abhiyan

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"I participated in the meeting held with the newly appointed national office-bearers, state presidents, and state organization general secretaries, and engaged in detailed discussions on various organizational matters", Nabin said in a post on X. (Photo: X/Nitin Nabin)BJP President Nitin Nabin on Sunday met the party’s new national office-bearers to discuss preparations for the Sewa Sankalp Abhiyan, a month-long campaign which will kick off on September 17 to mark 25 years of Prime Minister Narendra Modi in power.Sources said that apart from blood donation camps, a cleanliness drive would also be held as Gandhi Jayanti falls within the month-long span of the event. There would also be a campaign to take the welfare schemes of the Modi government to the people, as the birth anniversary of Jana Sangh leader and ideologue Deen Dayal Upadhyaya on September 25 also falls within that month-long window.“Since sewa or service has been synonymous with Modi ji’s stints in power as PM, and earlier as Chief Minister of Gujarat, it would be the theme of the Abhiyan,” said a national office-bearer of the party who did not wish to be named.Also Read | BJP’s new UP faces: What they mean for Yogi Adityanath going into 2027The party’s national office-bearers had met on Saturday as well following which the PM held an interaction with them in the evening.Party general secretary Vinod Tawde had told reporters about the Sewa Sankalp Abhiyan, saying it would coincide with the “Seva Pakhwada” that the BJP observes across the country to mark the birthday of PM Modi on September 17. He had said that October 7 will mark the completion of 25 years since Modi first took the oath as Gujarat CM.The party on Saturday also passed a resolution to uphold the “honour, dignity, legacy and national status of the complete Vande Mataram”, condemning the Congress’s decision to sing only the first two stanzas of the National Song.The BJP also announced that it will launch a campaign to take the legacy and significance of Vande Mataram across the country. At the start of the meeting, the party office-bearers recited all six stanzas of the National Song.Vikas Pathak is deputy associate editor with The Indian Express and writes on national politics. He has over 17 years of experience, and has worked earlier with The Hindustan Times and The Hindu, among other publications. He has covered the national BJP, some key central ministries and Parliament for years, and has covered the 2009 and 2019 Lok Sabha polls and many state assembly polls. He has interviewed many Union ministers and Chief Ministers. Vikas has taught as a full-time faculty member at Asian College of Journalism, Chennai; Symbiosis International University, Pune; Jio Institute, Navi Mumbai; and as a guest professor at Indian Institute of Mass Communication, New Delhi. Vikas has authored a book, Contesting Nationalisms: Hinduism, Secularism and Untouchability in Colonial Punjab (Primus, 2018), which has been widely reviewed by top academic journals and leading newspapers. He did his PhD, M Phil and MA from JNU, New Delhi, was Student of the Year (2005-06) at ACJ and gold medalist from University Rajasthan College in Jaipur in graduation. He has been invited to top academic institutions like JNU, St Stephen’s College, Delhi, and IIT Delhi as a guest speaker/panellist. ... Read More