TLDRThe Trade Desk launches Kokai Zuma with new AI tools and simpler campaign workflows.Kokai Zuma combines agentic AI with forecasting to improve digital advertising results.The Trade Desk reports a 32% average CPA improvement from Zuma forecasting upgrades.Koa now supports campaign creation, audience targeting, and frequency optimization tasks.Zuma simplifies measurement, reporting, and campaign management across the open internet.The Trade Desk, Inc. (TTD) stock traded at $13.39, up 2.76%, as the advertising technology company expanded its AI capabilities by launching Kokai Zuma globally. Zuma combines agentic AI, improved forecasting, and simpler measurement tools within The Trade Desk’s Kokai platform.The Trade Desk, Inc., TTDZuma builds on Kokai, which The Trade Desk introduced in 2023 for planning, buying, and measuring digital advertising. The platform serves advertisers across channels, formats, and devices, while growing fragmentation has increased campaign management demands. The latest release focuses on reducing workflow complexity and improving access to campaign information.The Trade Desk also upgraded the infrastructure behind Kokai, rather than limiting Zuma to a redesigned interface. The company strengthened its forecasting engine and AI systems to predict inventory and model campaign outcomes. Those systems support Koa’s real-time agentic functions and help advertisers make faster campaign decisions.The Trade Desk Expands Koa’s Agentic AI CapabilitiesKoa remains central to The Trade Desk’s strategy, and Zuma expands its role across more campaign activities. The AI system analyzes more than 20 million ad impressions each second to support advertising decisions. Now, specialized Koa Agents can automate tasks, identify opportunities, and provide campaign support through a conversational interface.Koa Assistant gives users a direct way to manage campaign creation, audience development, troubleshooting, and performance analysis. Koa can identify relevant audiences that advertisers may have missed during campaign planning. Audience Unlimited extends this capability across more than 70% of global data providers in The Trade Desk Data Marketplace.Zuma also applies Koa to frequency optimization, which can reduce manual work during campaign management. The system adjusts frequency settings according to campaign objectives and performance data. Advertisers can spend more time improving campaign strategy while Koa handles selected operational decisions.Zuma Simplifies Measurement and Campaign ReportingMeasurement represents another major part of the Zuma update, as The Trade Desk expands tools for evaluating advertising outcomes. The enhanced Conversion Lift feature simplifies lift studies and adds reporting dimensions for campaign planning. This change gives advertisers a more direct way to connect campaign activity with measurable results.The reporting homepage now organizes frequently used reports, saved templates, and generated reports in one location. The updated Report Builder provides greater flexibility when advertisers customize reports and review available dimensions. These changes can reduce time spent searching for information during regular campaign analysis.Zuma also improves campaign management through clearer page designs and consolidated targeting information. The Applied Settings View brings targeting parameters together, so users can see settings that influence campaign spending. Upgraded bulk editing allows users to preview potential changes before applying them across campaigns.TTD Stock Gains New Platform Catalyst From Zuma RolloutThe Zuma rollout adds another technology-driven development to The Trade Desk’s advertising platform and broader business strategy. Initial results from its upgraded modeling and forecasting systems show an average 32% improvement in CPA performance. The company attributes those gains to improvements in forecasting, modeling, and the AI infrastructure supporting Kokai.The Trade Desk has also positioned the backend investment as a foundation for future platform development. Its forecasting systems predict available inventory, model campaign outcomes, and support Koa’s real-time capabilities. Hence, the company can expand Zuma’s functionality while maintaining a common technology base across Kokai.Zuma began rolling out globally to Kokai clients, while The Trade Desk expects additional capabilities and enhancements over time. Some features already have general availability, while others remain in open or closed beta programs. The release strengthens Kokai with AI automation, simpler measurement, and improved workflows for digital advertising buyers. The post The Trade Desk, Inc. (TTD) Stock: New Zuma Platform Brings Smarter AI, Simpler Measurement and Better Ad Performance appeared first on Blockonomi.