DJ Roja has argued that many shows in Uganda are driven more by publicity and branding than actual profit margins.Roja made the remarks after singer King Saha launched a fundraiser to raise money for repairs to his car, which was involved in a road accident on August 22, 2026. According to Saha, a trailer hit the door of his car as he was attempting to get out, although he escaped without serious injuries.Following the accident, Saha shared several videos showing friends and supporters calling him and pledging different amounts of money towards repairing the damaged vehicle. He also shared his phone number with his followers, encouraging more people to contribute to the fundraiser.Who will replace Uganda’s legendary Big Three music icons?The developments prompted Roja to question the financial returns from concerts, taking to X to argue that Saha’s appeal for assistance after a successful show raises questions about how much artists actually take home from concerts.When King Saha comes out asking for assistance even after a successful show, it automatically shows you that concerts in Uganda are more about PR and branding than the profit margins you all expect.Saha’s recent concert reportedly attracted one of the biggest crowds ever recorded at Kololo Airstrip for a music show by a Ugandan artist, making the fundraiser particularly notable and reigniting debate about the business side of staging major concerts in Uganda.The post DJ Roja questions concert profits after King Saha launches fundraiser appeared first on MBU.