NTT Docomo, Dazn and Carta Zero launch targeted advertising solution using member data

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(Telecompaper) NTT Docomo, Dazn Japan Investment and Carta Zero have launched a marketing solution that uses data from more than 100 million d Point Club members to target advertising to Dazn viewers. The solution uses detailed demographic and location data held by NTT Docomo to identify target audiences for advertising on Dazn...