Nessim: Artists who say music is getting worse are failing to adapt

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Music producer Nessim has shared his thoughts on the changing dynamics of Uganda’s music industry, noting that the current generation requires artists and producers to be more supportive, versatile, and actively involved in promoting their work.Speaking to Spark TV, Nessim explained that the relationship between music producers and artists has evolved, with more appreciation and support for each other’s work than was common in the past.“Producers and artists in this new generation are very supportive of each other,” he said, adding that both parties now understand the challenges they face and recognize that such struggles could affect either side.He further noted that music promotion has also changed, emphasizing that artists can no longer rely solely on traditional media platforms and club deejays to push their music.According to Nessim, succeeding in the industry today requires constant movement and a willingness to explore different promotional opportunities beyond television, Instagram, Facebook, and club appearances.Derrick Biswanka confirms paternity of Angello Nakabaale after DNA test“You need to be versatile and on the go all the time,” he said, warning that artists who fail to adapt risk missing out on opportunities to grow their music careers.Nessim also weighed in on claims that the music industry is deteriorating, arguing that such criticism often comes from people who are unwilling to embrace the changes taking place.When one says music is getting worse lately, just know it’s done for them. There are people managing it so well nowadays because it requires you to be hands-on.He concluded by emphasizing the importance of staying youthful in mindset and keeping up with the evolving industry.“We have to be young. Forever young we’ll be,” he concluded.The post Nessim: Artists who say music is getting worse are failing to adapt appeared first on MBU.