After being forced into a change, John Daly has ensured his iconic Masters tradition can continue with a new partnership.For 19 years, the legendary golfer led a unique tradition at a Hooters restaurant close to the iconic Augusta course.Daly was forced to change up his iconic Masters tradition in 2026GettyEach year, Daly, who once smoked 21 cigarettes and drank 12 cans of Coke at a tour event, would pull up to the parking lot in his RV and sell his merchandise to his adoring fans.Hats, golf balls and boxes of cigars were all on sale, and the star promised to sign anything purchased during his meet and greet just off the I-20.His team told ESPN that he sold $780,000 of goods in 2024 alone.A year later, however, the Augusta Hooters was demolished, forcing Daly to instead set up shop at Top Dawg restaurant and Topgolf Augusta in 2026.It appears that his appearance was a success, as he has now secured a multi-year partnership with Topgolf, according to Front Office Sports (FOS).“Daly now has a new, expanded deal with Topgolf to continue appearing at the Augusta location during Masters week in 2027 and 2028,” FOS’ David Rumsey wrote.“Specific plans for April will be released at a later date. With the new deal, it is unlikely Daly will appear at Top Dawg Tavern again or other local establishments.“Beyond the Masters tie-up, two signature John Daly cocktails will be added to the menu at 55 Topgolf venues around the country. “Daly has a canned tea and lemonade cocktail with Good Boy Vodka—essentially a spiked Arnold Palmer. “The golfer’s Daly Vibe merch brand will also be sold at some Topgolf venues, too.”The Augusta Hooters closed down in 2025, forcing Daly to change locationsGettyDaly is now partnering with Topgolf to ensure his Masters tradition can continueGetty“I love the vibe at Topgolf,” Daly said in a statement, via the New York Post.“It’s a place where you can smash a golf ball, listen to music, have a drink and enjoy yourself with friends and family. That’s my kind of golf.”The two-time major champion hasn’t teed it up at the Masters since 2006. His best result was a T-3 finish at the 1993 edition of the tournament.Daly won the PGA Championship in 1991 and The Open Championship in 1995, and is now overseeing his son’s development.The fact his Augusta pop-up has shown to be a serious money-spinner means the latest partnership is an opportunity too good to miss out on for Topgolf CEO David McKillips.“John Daly is a one-of-a-kind icon who completely disrupted this sport by refusing to be anyone but himself,” McKillips said in a statement.Daly reportedly collected $780,000 from his pop-up shop in 2024Topgolf“At Topgolf, we pride ourselves on breaking down barriers so anyone can play, which is exactly what makes this partnership so natural and exciting.“John brings the fun, and fun is what Topgolf is all about.”