How much does branding matter when launching a side project?

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I've been wondering how people here approach branding when building their side projects. Do you usually start with a simple logo and focus on getting the product out there, or do you spend time creating a proper visual identity before launching? I work with branding and design, so I'm curious to hear how developers and founders see this from their perspective.   submitted by   /u/ferznunes [link]   [comments]