Fresh Gang Entertainment boss Fik Fameica has come out in strong defence of TikTok, crediting the platform for transforming the lives of creatives by giving struggling artists an opportunity to rise to the top without spending huge sums of money on promotion.According to the rapper, TikTok has levelled the playing field in the entertainment industry by allowing talented and creative individuals to showcase their abilities to the world without necessarily paying to trend or gain visibility.Fik Fameica believes the platform has opened doors for upcoming musicians who would otherwise struggle to afford studio sessions, professional music videos and expensive promotional campaigns through mainstream media.The most important thing, or positive side, is that this platform joins us. It’s a platform where you don’t need to pay to be seen or to trend.It’s a platform where you only need to be creative and talented to showcase what you have, and the world gets to see it.The rapper further explained that TikTok has helped launch careers by turning ordinary clips into viral moments, giving previously unknown individuals an opportunity to capture the public’s attention.He argued that some artists have gained recognition through the platform even before recording their first songs, demonstrating how social media can create opportunities that traditional promotional channels might not readily offer.Fik Fameica also pointed out that musicians with limited financial resources can now use their mobile phones to create content, promote their projects and potentially reach massive audiences without having to meet the high costs associated with traditional music marketing.Despite his praise for TikTok, the rapper acknowledged that the platform also has its downsides, particularly the growing tendency among some musicians to make songs primarily to chase viral trends rather than focus on building lasting musical careers.Abryanz hints at embracing Islam, pledges exclusive fashion collection for MuslimsTikTok has done more good than harm. However, the fact that you talked about artists doing songs for the trend, that’s a bit negative, and it’s happening.The rapper maintained that the best approach is to strike a balance between TikTok and mainstream media, allowing artists to benefit from the reach of social media while continuing to build sustainable careers beyond viral moments.The post Fik Fameica defends TikTok, says it has helped struggling artists rise to fame appeared first on MBU.