Ben Shelton and Trinity Rodman power couple sparks $9bn brand scramble as US Open just the start

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“What about me?” smiled Trinity Rodman at close to 4am in the morning as her boyfriend reached the men’s semifinal at the US Open.The USWNT international feigned outrage as Ben Shelton thanked brother, sister, support team and more following a five-set epic that saw off vomiting defending champion Carlos Alcaraz.Shelton overcame Alcaraz in a thrilling quarter-final that finished at 3:33 a.m.GettyGirlfriend Trinity Rodman, son of NBA legend Dennis Rodman, was in the crowd cheering him onGettyIt finished at 3.33am, the latest finish in US Open history, but nobody seemed to care, as Americans continue to fall in love with Shelton.He is into his second US Open semifinal in four years. is projected to rise from ninth to a career high fourth in the updated world rankings and could end America’s long wait for a single’s champion.With a 151mph serve, a love for the big occasion and a high profile celebrity romance, he has all the ingredients to be America’s next big superstar.It just so happens that romance is with the biggest star in US women’s soccer.View Tweet: https://t.co/wzXN2ClnoBRodman – the daughter of Chicago Bulls icon Dennis – has stepped out of her father’s shadow to become the highest paid female footballer in the world with a $2million deal with Washington Spirit.That is to go with more than 50 caps and 13 goals for the USWNT and an Olympic gold medal in 2024.Forget Taylor and Travis, or Paul Skenes and Livvy Dunne, Shelton and Rodman are America’s sweethearts right now.Rodman is a regular in the player’s box and Shelton is regularly to be found on the sidelines and in the stands for Rodman’s biggest games as the pair balance their schedules with supporting each other.Rodman even celebrated a goal by running to the sideline for a kiss, and while she carried a Shelton action figure in the players box – he looked to her for his famous hang up celebration.Now, with Shelton on the brink of ending of a 23-year drought for US men’s tennis, the pair find themselves ready to explode as sport’s power couple.The loved-up pair regularly attend each other’s matchesGettyShelton and Rodman was two of the USA’s most marketable athletes, making them an undeniable power coupleGettyA combined net worth of just under $10 million is likely just the start, and Shelton could not have timed his run in New York better.With more than $15million in prize money banked since turning professional in August 2022 after a stellar college career with Florida.Shelton has added endorsement deals with Ralph Lauren, Rolex, Thorne and ON Running during his pro career.View Tweet: https://t.co/epfYth6GOLHis current deal with Swiss sportswear firm ON is reportedly worth up to around $2million annually but is due to expire at the end of the year, per respected tennis writer Jessica Schiffer’s Hard Court blog.His agent is already on the lookout and the big hitters are circling, but the most intriguing would be German sportswear brand adidas, with whom Rodman has lucrative deal.Rodman also has deals with Red Bull and Oakley among her high-profile partnerships.Team USA star Rodman already has a bunch of lucrative endorsements to help raise her profile even furtherGettyShelton’s $2m a year deal with ON is up for renewalGettyRodman is due to play on the same day as the men’s US Open singles finalGettyThe financial rewards will likely continue to come for both, but for now, that historic maiden major is tantalisingly close for Shelton.Who was the last American man to win a Grand Slam?Andy Roddick was the last American man to win a Grand Slam singles title, beating Juan Carlos Ferrero in straight sets, and since then the opportunities have been few and far between.Six men have lost in finals, most recently Taylor Fritz at Flushing Meadows in 2024.Shelton seems to get closer every year, this year’s US Open is his 16th Grand Slam singles event and he has reached the quarterfinal or better on six occasions.View Tweet: https://t.co/M4QEdAOGeBJust a couple of weeks after a win in Cincinnati gave him his second Masters 1000 title, a victory over Frances Tiafoe will take him into a first Grand Slam final.Either Alexander Zverev or Karen Khachanov will await in Sunday’s showpiece where a record breaking winners check of $5.5million – the biggest in Grand Slam history – is on offer.Win that and Shelton’s net worth could go through the roof.First up is Tiafoe, a blockbuster – and landmark – semifinal, under the lights on Arthur Ashe Stadium when the duo will make history as the first black men to meet in a Grand Slam semifinal.View Tweet: https://t.co/nlpOatr7QwRodman will be there on Friday night, but she may not make the final, due to her own commitments with Washington Spirit – but that’s the appeal of an sporting power couple for the ages in the US.They met two years ago when Rodman slid into Shelton’s DMs, and their support for each other has been well reported.“It honestly means everything to me,” he said when Rodman caught an overnight flight to at Flushing Meadows earlier in the tournament.A few days later Rodman was back in the box, and then back at training just a few hours after Shelton’s win over Alcaraz having driven from New York to Washington.“We’re really good at understanding and working with each other through that,” Rodman has said in the past.“I would say that was the biggest help being with him and how we move forward.”Now the pair’s unwavering support is on the brink of delivering Shelton’s ultimate reward – and sending the super couple stratospheric.