Dak Prescott and Drake Maye might have dreams of leading their respective franchises to Super Bowl glory over one another, but they have a shared goal when it comes to making money off the field.The two quarterbacks have each signed multi-year partnerships with Athletic Brewing Company, the largest dedicated non-alcoholic brewer in the United States.Prescott has joined forces with Athletic Brewing Company, the largest dedicated non-alcoholic brewer in the USGettyMaye has also signed with the company, as the two QBs bet big on the non-alcoholic beer industryGettyAs part of their respective agreements, Prescott and Maye take on roles as ‘athlete-owners’ — and will appear in dedicated marketing campaigns for the brand.Their first work will run across social media as part of the company’s new ‘Athletic Fits’ campaign.According to a press release from the brewing company, Maye’s spot is set to transform a routine throwing session into an unexpected football tailgate. The Pats QB had a horror show against the Seattle Seahawks in Wednesday night’s NFL Kickoff game.The tease for the campaign reads: “As the rising star fires passes to an off-camera receiver, fans lounge just feet away with lawn chairs, a grill, a cooler, and an assortment of Athletic’s award-winning non-alcoholic brews.NFL Weekly Newsletter - SIGN UP!talkSPORT is your home for NFL in the UK as we launch our biggest year of coverage yet!2026 promises to be an epic year for NFL on talkSPORT – and we want you to join us for the ride.MORE INFO & SIGN-UP HERE!This season will be our biggest ever with live commentary of 90+ games, including behind-the-scenes access to international games and all three London fixtures, plus bumper coverage of Super Bowl 61 at SoFi Stadium.Exclusive interviews, hard-hitting opinion, latest front-office drama and top breaking news – all delivered straight to your inbox each week.“They offer unsolicited commentary, calling out what sound like football observations, and repeatedly distract a bemused Maye.”Prescott, one of the NFL’s highest-paid QBs, will bring self-aware humor to spots set at a backyard cookout.“In one, guests seemingly gush over Prescott before revealing that their enthusiasm is directed at the Athletic brews in their hands,” the tease reads.“In another, the group rushes toward him, only to walk straight past him in pursuit of a fully stocked cooler.”Why have Dak Prescott and Drake Maye joined forces with non-alcoholic brewer?Both Prescott and Maye are betting big on the non-alcoholic beer boom across the US.As of 2026, The global non-alcoholic beer market is valued between $26.2 billion and $28.62 billion.In fact, a recent study, published 12 months ago by Gallup, concluded that the percentage of American adults who say they consume alcohol has fallen to 54 percent.Prescott and Maye have joined Athletic Brewing as ‘athlete-owners’GettyThe brewer was founded by Shufelt and WalkerGettyThat is the lowest percentage point in Gallup’s nearly 90-year trend.Specifically, young adults had already become less likely to report drinking alcohol a decade ago, but that trend has only accelerated in recent years, with the rate falling from 59 percent in 2023 to 50 percent in 2025.“Athletic’s growth story and challenger mindset immediately stood out to me,” Maye said, in the release announcing his partnership with the brewer founded by Bill Shufelt and John Walker.“The company started with an idea that many people doubted, stayed committed to its vision, and built a nationally recognized brand through hard work and determination.“Becoming an athlete-owner gives me an opportunity to learn from that journey and begin building my own understanding of business and entrepreneurship.”Prescott, meanwhile, added that he’s been particularly impressed by the company’s long-term vision.Prescott has added Athletic Brewing to his growing portfolioGetty“As I’ve become more involved in business, I’ve become increasingly intentional about the opportunities I pursue and the people I choose to work with,” he said.“I really admire what Bill and John have built and their willingness to challenge conventional thinking.”