Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTLaura BoastSat, September 12, 2026 at 12:30 PM GMT+2 6 min readCarlos Barquero/EnvatoAnyone looking forward to discounts for the 55-plus set —such as deals at Lowe's or CVS — may want to factor in the cost of ageism.Researchers and financial experts warn that stereotypes and attitudes about older people cost a lot of money — far outweighing the savings on 10%-off seniors' discounts. It's not just the targets of ageism that pay the price, it's taxpayers.Must ReadJeff Bezos backs a platform that lets anyone invest in rental homes for as little as $100 — 6 ways to build wealth like a landlord without actually being oneDave Ramsey warns nearly 50% of Americans are making 1 big Social Security mistake.