Earnings season is turning more defensive, but the weakness is not everywhere

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investingLive.com has prepared for you stock investors a U.S. earnings sentiment through September 9, 2026Recent U.S. earnings reactions suggest investors are becoming less forgiving. Nearly half the stocks in the latest completed group rose, yet several influential disappointments pulled the overall picture lower. Technology and consumer shares showed particular weakness, while meaningful winners remained. The evidence points to a selective, increasingly defensive market.Key takeaways from the latest earnings reactionsWinners still exist: About 48% of stocks in the September 9 completed earnings-reaction group advanced.Large declines matter: The overall reaction was approximately -2.7% when larger companies carried more influence.Sector selection matters: Technology and consumer cyclicals looked weaker, while industrials were comparatively strong.The next test is follow-through: Watch whether losers stabilize and winners hold their gains.Why does earnings sentiment look weak when almost half the stocks rose?The distinction is between how many stocks fall and how much damage those declines cause.The September 9 earnings-reaction picture showed:The equal-weight average treats every stock equally. The market-cap-weighted figure gives larger companies more influence. The median describes the stock in the middle of the group.What stands out to me is the gap between the nearly flat equal-weight result and the much weaker result when company size matters. That suggests a few influential disappointments are weighing heavily on sentiment.These are figures for the reviewed earnings group, not returns for the entire U.S. stock market.Timing also matters. Companies reporting on September 9 before the opening bell produced healthier reactions on their own. Weakness among companies that reported after the previous close pulled down the combined picture.Which earnings reactions explain the defensive mood?Several declines were substantial. Casey’s General Stores (CASY) fell about 14%, ServiceTitan (TTAN) approximately 30%, and Chewy (CHWY) nearly 11% on September 9.Yet buyers were still willing to reward other companies. Signet Jewelers and Academy Sports posted strong advances, while Sunbelt Rentals also gained, illustrating the range of outcomes within the same reporting group.A major negative contributor such as Casey’s had an outsized influence on the overall result. That reinforces the concentration of the weakness. It does not make the losses unimportant, but it limits how broadly we should interpret them.There was another warning: more stocks made large downside moves beyond the options market’s expected range than made comparable upside moves. In plain language, negative surprises were more likely to exceed the size of move traders had priced in.What are earnings reactions telling us about investor expectations?A falling stock price does not automatically mean a company’s earnings or revenue declined.ServiceTitan, for example, reported 21% year-over-year revenue growth in its latest quarter, even as its shares suffered a severe selloff. That growth is documented in the company’s fiscal second-quarter results.Investors assess results against what they expected and what the share price already assumed. They also consider management’s outlook for future business.A company can therefore report growth and still disappoint the market. Equally, a business facing difficulties can rally if its results or outlook prove better than feared.My reading of the latest reactions is that investors’ tolerance for disappointment is narrowing. That is a warning about expectations and positioning; these price moves alone do not establish a broad deterioration in corporate profits.Where is earnings strength still showing up?The latest earnings group showed a clear sector divide:Technology: Notably weak reactions.Consumer cyclicals: Generally under pressure, despite individual winners.Industrials: Comparatively strong.Healthcare: Mixed and relatively resilient.These observations describe recent reporters, rather than every company in each sector.Signet and Academy Sports are particularly useful reminders that even a weaker consumer group can contain strong winners. Sector direction helps frame a watchlist, but individual company reactions still matter.This connects with investingLive’s discussion of crowded technology leadership and improving Materials: investors benefit from looking beyond the most visible market theme when assessing where strength is developing.Is the market rejecting every technology earnings story?The recent technology picture shows considerable dispersion.As of September 9, approximate rolling five-trading-day returns among recent reporters included:These are rolling returns, not returns measured from each company’s earnings release. They show how these stocks performed over a common recent window, which may include trading before and after their reports.The contrast suggests investors are making sharper distinctions among technology and AI-related businesses. Dell and HPE provide meaningful counterexamples to the weakness elsewhere.For traders, the useful question is whether a particular company can meet demanding expectations and sustain buying interest after the initial reaction.What did September 9 after-hours trading add?The initial September 9 after-hours earnings group added another cautionary signal. Only about one quarter of the group traded higher, while larger-company reactions leaned heavily negative.However, that group was not dominated by the largest U.S. mega-cap companies. Its broader market significance was therefore limited.These were also preliminary reactions. After-hours trading can be less liquid, and the next regular session can produce a different verdict. The early weakness deserves attention, but it should remain separate from the completed September 9 results.What should traders and investors watch next?Do earnings losers stop falling?Stabilization would suggest some disappointments are being absorbed. Repeated failed recoveries and fresh lows would strengthen the defensive interpretation.Can earnings winners keep their gains?A strong initial jump becomes more persuasive if buyers defend subsequent pullbacks. A rally that quickly disappears suggests enthusiasm is fragile.Does weakness spread across sectors and company sizes?Continued industrial strength would support the case for selectivity. Broader selling, especially if larger reporters keep underperforming smaller ones, would make the warning more consequential.Do downside surprises keep exceeding expectations?Repeated declines beyond the options market’s expected range would suggest investors are still underestimating the potential severity of negative reactions.I'm also wathcing the evolving dynamics within the tech sector, specifically the rotation out of software and into AI infrastructure stocks, to see if the momentum in names like CoreWeave and AMD can hold despite pressure on Salesforce and ServiceNow. This shift in capital is happening against a backdrop of broader market anxiety, as my colleague Greg Michalowski noted, with the major indices falling for a third day amid rising oil prices and surging Treasury yields ahead of crucial CPI and PPI data. Adding another layer of complexity to the tech outlook, investingLive's Adam Button recently warned about the growing regulatory and safety fears surrounding AI development, suggesting the ultimate winners might actually be traditional "HALO" stocks that can leverage AI to improve margins, rather than the pure-play tech companies.How can traders use this information?Relative strength: If an earnings winner holds its gains while its sector weakens, it may deserve closer attention. Losing that support would weaken the case.Failed rallies and persistent losers: If a stock repeatedly fails to recover after disappointing results, watch whether sellers remain in control. A sustained recovery would challenge that bearish interpretation.Sector rotation: If industrial strength persists while technology remains weak, sector ETFs may help express that difference. Their actual holdings and price behavior need to confirm the idea before it becomes a trade.A large decline alone is not a reason to short a stock. Sharp rebounds can follow severe selloffs, making the entry point and the level at which a trade thesis fails especially important.I would become more concerned if earnings winners began surrendering their gains at the same time that losses spread into currently resilient sectors. If losers stabilize and winners continue attracting buyers, the case for a selective market would remain stronger.Data note: Figures are approximate and reflect observations through September 9, 2026. Rolling five-day returns are not exact post-earnings returns. After-hours reactions are preliminary. The reviewed earnings groups are not a comprehensive measure of U.S. corporate earnings. This article was written by Itai Levitan at investinglive.com.