Labour Party CEO Ivan Falzon has revealed for the first time that the party is working on developing a new mobile app aimed at creating a direct connection with its supporters, activists and members.Speaking during an interview on Andrew Fuq Campus, Falzon said developing the app will be one of the main projects he intends to work on within the Labour Party.“I think this might be an exclusive,” he said as he revealed the plans.Falzon explained that the idea is to have an app directly on members’ and supporters’ mobile devices, creating another channel through which the party can communicate with its grassroots. View this post on Instagram A post shared by Lovin Malta (@lovinmalta)The proposed platform would also allow people to make donations directly through their phones.According to Falzon, those donations would be registered in the name of the person making them, something he linked directly to improving transparency.“One of the main points I’ll be working on is the development of an app,” he said.He said he believes communication with the party’s “supporters, activists and members” can be strengthened through a dedicated mobile platform.The announcement offers a first glimpse into how the PL CEO wants to reshape the party’s digital relationship with its grassroots, bringing communication and donations together through one platform.Further details on how the app will work, when it could launch and what other features it will offer have yet to be announced.What do you make of this?Video credits to Campus 103.7•