Tiger Woods and Rory McIlroy’s company smashes past $1bn valuation as investors pour in cash

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TGL’s parent company TMRW Sports is set to be valued at over $1 billion in its latest funding round.Front Office Sports revealed the valuation will double the Series A investment round from two years ago.McIlroy has already lined up a valuable portfolio for some retirement moneyGettyTiger Woods and Rory McIlroy founded TMRW Sports in 2022 alongside former Golf Channel president Mike McCarley.FOS found that talks have been taking place since the World Cup final over the latest fundraising efforts, which will cement a remarkable rise.As well as TGL and its upcoming women’s spinoff the WTGL, TMRW Sports has been brought on board by the NFL as it pushes to create pro flag football leagues. Falcons owner Arthur Blank, 76ers, Devils, and Commanders co-owner David Blitzer, Giants co-owner and Gotham FC governor Carolyn Tisch Blodgett are all part of the ownership group, alongside Steph Curry, Shaquille O’Neal and Justin Bieber. Almost a million people tuned in to watch Woods playing in the finals last season, just shy of the peak — Woods’ debut — at 1.05 million.Brooks Koepka is the latest addition having joined the expansion Motor City Golf Club franchise.“I felt comfortable when I met with [TGL],” he said. “It’s something to do.“It’s close by, and I think if you kind of look at it, the guys who have played well over the last little bit have played in it.“I don’t know if there’s an advantage to it or not. But it seems like something fun, something I’m interested in. I think it will be a cool experience.”NFL turns to golf greats in flag pushFlag football is another growth opportunity with massive interest generated in the run up to the sport’s Olympic debut at LA 2028.Woods is still a massive drawGettyIndoor golf is yet another way he has changed the gameGettyA world-first flag-specific arena is being created with the men’s and women’s pro leagues expected to make a debut before the Games.In December, the NFL‘s ownership group unanimously approved a $32 million investment.“We’re in the lab, if you will, of really building what that league’s going to be like,” Peter O’Reilly, the league’s executive vice president of club business, said via The Athletic.“Thinking about what’s the structure of it, where are we playing games, how does it roll out?“Incredibly exciting to be having conversations with the athletes who are going to play in this league, who maybe dreamed one day there might be a professional flag league, and now we’re saying, ‘This is real.’”Whether its aiming for flags or ripping them off opponents, Woods and McIlroy are set to cash in on the next generation of sports.