Jump to contentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleDavid MaddoxWednesday 09 September 2026 10:50 BSTBurnham plays guitar with Ukrainian soldiersNew research by PR agency Tangerine shows prime minister Andy Burnham has overtaken Reform UK leader Nigel Farage as the top political communicator on social media.Using the AI platform Neurons to measure engagement, Burnham achieved an attention score of 7.2 out of 10, beating Farage's score of 7.Burnham's high-performing content includes viral videos of him blind tasting pub snacks, using toy buses to illustrate fare caps, and playing guitar after visiting Ukraine.Green Party leader Zack Polanski ranked third with a score of 6.4, while Conservative leader Kemi Badenoch placed fourth on 6.Experts noted Burnham has adopted influencer tactics, prioritising authentic storytelling and viral video formats over traditional media interviews.In fullNigel Farage is losing social media crown to Andy Burnham, analysis suggestsMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in