KALLEY HUANG2026年9月10日周三，苹果首席执行官约翰·特纳斯介绍了折叠屏iPhone Duo。 Jason Henry for The New York TimesApple introduced a foldable iPhone on Wednesday, making the most significant change in 19 years to the company’s most important product.周三，苹果公司推出了一款折叠屏iPhone，这是该公司最重要的产品19年来最重大的一次变革。During a 75-minute recorded presentation at its headquarters in Cupertino, Calif., Apple unveiled the iPhone Duo, a foldable smartphone with a bendable display that opens and closes like a book. When it’s folded, the phone has a smaller screen on the front similar in size to a passport. When it’s open, consumers will be able to use two apps at the same time across a larger display. The phone will start at $1,999 and will be available on Oct. 23.在加州库比蒂诺总部预先录制好的75分钟发布会上，苹果揭开了iPhone Duo的面纱，这是一款配备可弯曲显示屏的折叠式智能手机，可以像书本一样打开和合上。折叠状态下，手机正面有一块较小的屏幕，尺寸与护照大小相近；展开后，用户可以在更大的屏幕上同时使用两个应用程序。这款手机起售价为1999美元，于10月23日发售。“Others have created foldables that just feel like two phones awkwardly stuck together,” said John Ternus, Apple’s new chief executive. The new Apple phone, he added, “will redesign the experience of using a foldable phone.”“其他公司也做过折叠屏手机，但感觉就像两部手机生硬地拼在一起，”苹果新任首席执行官约翰·特纳斯表示。他补充说，这款新苹果手机“将重新定义折叠屏手机的使用体验”。Foldable smartphones have been commercially available since 2018, but the category has not yet made inroads with consumers. Last year, consumer electronics companies shipped nearly 20 million foldable phones — or less than 2 percent of all smartphone shipments — according to Counterpoint Research, which tracks smartphone markets.市面上自2018年起就有折叠屏智能手机，但该品类手机尚未真正打动消费者。据追踪智能手机市场的Counterpoint Research统计，去年消费电子企业的折叠屏手机出货量接近2000万部，占比不到智能手机总出货量的2%。Apple’s product event on Wednesday was Mr. Ternus’s first since taking over leadership of the company. He was the company’s head of hardware engineering before succeeding Tim Cook as chief executive last week. In the recorded presentation, Mr. Ternus emphasized Apple’s work on artificial intelligence and described iPhones as the ideal device to be a “personal intelligent hub.”周三的产品发布会是特纳斯接任公司领导层以来的首次亮相。他此前担任苹果硬件工程主管，上周接替蒂姆·库克出任首席执行官。在录播演示中，特纳斯强调了苹果在人工智能方面的工作，并称iPhone是充当“个人智能中枢”的理想设备。苹果新任首席执行官约翰·特纳斯在周三的发布会上。Over the nearly two decades since it debuted in 2007, the iPhone has become Apple’s biggest business, now accounting for half — or more than $200 billion — of its annual revenue. That business has continued to grow, even as the iPhone has faced criticism for improving only incrementally.自2007年首次亮相以来的近二十年间，iPhone已成为苹果最大的业务，目前占公司年收入的一半——超过2000亿美元。尽管iPhone一直因升级幅度有限而备受诟病，但该业务仍在持续增长。The foldable iPhone is “part of experimentation around how to continue to grow” the iPhone business, said Gene Munster, a managing partner at Deepwater Asset Management, an investment firm.投资公司Deepwater Asset Management的管理合伙人吉恩·芒斯特表示，这款折叠屏iPhone是苹果“探索如何继续扩大iPhone业务的一部分尝试”。With the iPhone Duo, Apple is establishing a new high end for its lineup of phones and trying to prove that it can still create innovative products. The phone’s exterior is made of glass, while its inner screen is made of custom polymer that feels like plastic. Its software adapts to how the phone is folded, contracting to the smaller display on the front and expanding to the larger one on the inside. Its controls are on the side of the phone, rather than on the bottom.通过iPhone Duo，苹果正在为其手机产品线建立一个全新的高端价位，同时也试图证明自己仍能打造创新产品。手机外壳采用玻璃材质，而内屏则采用触感类似塑料的定制聚合物。手机的软件会根据折叠状态自动适配——折叠时收缩至正面的小屏幕，展开时扩展至内部的大屏幕。控制按键位于手机侧面，而非底部。Greg Joswiak, Apple’s head of marketing, called the iPhone Duo “the most transformational iPhone experience since the original.”苹果市场营销负责人格雷格·乔斯维亚克称，iPhone Duo拥有“自初代iPhone以来最具变革性的iPhone使用体验”。苹果推出iPhone Duo，这是一款配备可弯曲显示屏的折叠式智能手机，可以像书本一样打开和合上The iPhone Duo is hitting the market in a difficult environment for consumer electronics, though its price tag is a bit less than analysts expected. The artificial intelligence boom has created a global shortage in memory chips, making the component more expensive for devices like phones, computers and video game consoles.iPhone Duo上市之际，消费电子产品市场环境并不乐观，尽管它的定价略低于分析师此前的预期。人工智能热潮引发了全球存储芯片短缺，导致这类芯片在手机、电脑和游戏主机等设备中的成本上升。In June, Apple increased the prices of Macs and iPads. In July, the company said it expected to pay even more for memory in the current quarter. On Wednesday, Apple also quietly increased the prices for older models of the iPhone. The iPhone 17 now starts at $899, $100 higher than when it was released last September. And the base models of the iPhone 16, 17e and Air all cost $100 more.今年6月，苹果提高了Mac和iPad的售价。7月，公司表示预计本季度需要为内存支付更高的成本。周三，苹果还悄悄上调了旧款iPhone的售价。iPhone 17如今起售价为899美元，比去年9月发布时高出100美元。iPhone 16、iPhone 17e和iPhone Air的基础款均涨价100美元。The iPhone Duo’s $1,999 price “looks like a bold move by Apple, even if it means sacrificing some margin,” said Liz Lee, an associate director at Counterpoint, in a statement. “It’ll leave consumers eager and waiting early on, especially if supply is much tighter than expected.”Counterpoint副总监利兹·李在一份声明中表示，iPhone Duo 1999美元的定价“看起来是苹果的大胆举措，即使这意味着牺牲部分利润率。这会让消费者在初期既充满期待又不得不干等，尤其是如果供应比预期紧张得多的话”。The iPhone Duo could add significantly to the market for foldable smartphones, but it would remain a slice of the market overall. Next year, Apple is expected to ship more than 12 million foldables — 5 percent of all iPhone shipments — according to Counterpoint.iPhone Duo可能会显著扩大折叠屏智能手机市场，但该品类在整个智能手机市场中仍只会占据一小部分。Counterpoint预计，明年苹果的折叠屏手机出货量将超过1200万部，占全部iPhone出货量的5%。自近二十年前iPhone问世以来，它已成为苹果最大的业务板块。On Wednesday, Apple also updated traditional models of the iPhone. The iPhone 18 Pro will have a new chip, the A20 Pro, that allows it to run Apple’s most advanced A.I. models. Apple extended the phone’s battery life, so it can play videos for 36 hours on the iPhone 18 Pro and for 48 hours on the iPhone 18 Pro Max. The phone also has a new system of cameras, including one that can change how much light it lets in.周三，苹果还推出了新的传统款iPhone。iPhone 18 Pro将搭载全新的A20 Pro芯片，使其能够运行苹果最先进的AI模型。苹果延长了手机的电池续航时间，iPhone 18 Pro可连续播放视频36小时，iPhone 18 Pro Max则可达48小时。此外，新款手机还配备了一套全新的摄像系统，其中一枚摄像头可以调节进光量。Both models will be $100 more expensive than their predecessors. The iPhone 18 Pro will start at $1,199 and the iPhone 18 Pro Max at $1,299.这两款机型均比上一代贵100美元。iPhone 18 Pro起售价为1199美元，iPhone 18 Pro Max起售价为1299美元。周三，苹果还推出了传统型号的新款iPhone。Apple also positioned its smartwatches as A.I. devices, preparing to compete with a device that the A.I. company OpenAI has been working on.苹果还将智能手表定位为AI设备，准备与OpenAI等人工智能公司正在研发的设备展开竞争。It introduced a feature that allows the watch and its digital assistant Siri to summarize daily activities and conversations for a wearer. The company emphasized privacy when announcing the feature and said it wouldn’t record, store or be able to access audio. In addition, it introduced A.I. features that recognize sounds like sirens and doorbells and tell a wearer what was said in conversation 15 seconds ago.苹果推出了一项功能，可以让手表及其数字助手Siri为佩戴者总结日常活动和对话。公司在发布该功能时强调了隐私保护，并表示不会录音、存储或访问音频。此外，它还引入了AI功能，可以识别警笛和门铃等声音，并告诉佩戴者15秒前的对话内容。The company also took steps to catch up to wearable devices from competitors like Garmin, the smart ring maker Oura and the health tracker Whoop. The Apple Watch Series 12 and Ultra 4 will measure a wearer’s heart rate more frequently and tell a wearer how ready they are for activity. The new watches will start at the same price as their predecessors, $399 for the Series 12 and $799 for the Ultra 4.该公司还采取行动追赶Garmin、智能戒指制造商Oura和健康追踪器Whoop等竞争对手的可穿戴设备。Apple Watch Series 12和Ultra 4将更频繁地测量佩戴者的心率，并评估身体的活动准备状态。新手表定价与前代保持一致，Series 12起售价为399美元，Ultra 4起售价为799美元。Apple has updated its AirPods, too. The AirPods 5 will offer noise cancellation, play more detailed sound and fit more ear shapes. A more advanced version will allow a wearer to change the volume by swiping on the stem of the earbud and to wirelessly charge the earbuds. The AirPods’ price will also stay the same, starting at $129.苹果还更新了AirPods。AirPods 5将提供降噪功能，呈现更精细的音质，并适配更多耳型。一款更高级的版本允许佩戴者通过在耳机柄上滑动来调节音量，并支持无线充电。AirPods的售价也保持不变，起售价为129美元。相关报道特纳斯正式接任苹果CEO，面临考验2026年9月2日最受欢迎悲观、沮丧与黑色幽默：中国社交媒体上的“负能量”香港主权移交后首任行政长官董建华逝世中情局副局长称美国正对中国开展更广泛间谍活动中国贸易顺差连续第四个月突破千亿美元官方信息匮乏，西藏洪灾失踪者家属在悲痛中寻找答案OpenAI宣布已解出一道“千禧年大奖难题”零点击微信蠕虫：人工智能将令黑客攻击更危险？PISA测试：美国学生成绩大幅下滑，亚洲国家领先海上航行286天后，5000名美国大兵的“芭提雅假期”中国货船探索北极捷径：商业策略还是地缘政治考量？国际中国商业与经济镜头科技科学健康教育文化风尚旅游房地产观点与评论国际亚太南亚美国美洲欧洲中东非洲中国时政经济社会中外关系港澳台商业与经济全球经济中国经济交易录文化阅读艺术电影与电视体育风尚时尚美食与美酒生活方式观点与评论专栏作者观点漫画更多镜头科技科技公司科技与你科学健康教育旅游房地产免费下载 纽约时报中文网iOS 和 Android App点击下载iOS App 点击下载Android App© 2026 The New York Times Company.获取更多RSS：https://feedx.net https://feedx.site