Ryan Reynolds bought a stake in Aviation Gin in 2018 and oversaw its creative direction; 2 years later, Diageo acquired the brand in a deal worth up to $610 million

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Ryan Reynolds acquired an ownership stake in Aviation Gin in 2018. He actively oversaw the brand's creative direction for over two years. Diageo then agreed to acquire Aviation American Gin in August 2020. The transaction involved an upfront payment and performance-based considerations.