India’s farmers cut back on seeds, fertilisers as rains fail, Rallis India CEO says

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Due to erratic monsoon patterns, farmers in India are cutting back on their investments in pesticides, fertilizers, and seeds. The irregular rainfall is posing serious challenges to crop yields this year, compelling them to be cautious about their expenses. Agrochemical market players are witnessing a decline in demand for crop protection products, leading experts to advocate for consolidation in the congested farm input market to better manage these uncertainties.