This year's festive shopping in India is gearing up for a transformation as AI tools take center stage. With many intending to spend above ₹10,000, buyers are leaning towards premium purchases. Millennials exhibit a stronger affinity for AI recommendations than GenZ shoppers. In addition, Tier 2 city consumers are emerging as an essential demographic with robust budgets, with apparel and footwear forecasted as the top purchases during this festive time.