Travis Kelce investment faces major blow as $200m loss sparks calls to explore rare move

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An investment firm that teamed up with Travis Kelce to save Six Flags Entertainment Corporation is urging the theme park operator to explore a rare sale.The Kansas City Chiefs icon, alongside New York-based hedge fund Jana Partners, acquired a combined stake of roughly 9 percent in Six Flags last October.Kelce is an investor in Six Flags, but the theme park operator has been urged to explore a saleGettyAt the time, the deal was valued at $200 million, and shares shot up more than 15 percent following the news.Kelce, who has various other investments, was later announced as a brand ambassador for the theme park.“I am a lifelong Six Flags fan and grew up going to these parks with my family and friends,” the NFL star said at the time of his investment.“The chance to help make Six Flags special for the next generation is one I couldn’t pass up.”NFL Weekly Newsletter - SIGN UP!talkSPORT is your home for NFL in the UK as we launch our biggest year of coverage yet!2026 promises to be an epic year for NFL on talkSPORT – and we want you to join us for the ride.MORE INFO & SIGN-UP HERE!This season will be our biggest ever with live commentary of 90+ games, including behind-the-scenes access to international games and all three London fixtures, plus bumper coverage of Super Bowl 61 at SoFi Stadium.Exclusive interviews, hard-hitting opinion, latest front-office drama and top breaking news – all delivered straight to your inbox each week.Kelce’s ride, though, has since threatened to come off the rails.Six Flags investors urge operator to explore rare saleWhen Jana Partners invested in October 2025, they hoped to improve marketing for Six Flags, and enhance the customer experience at theme parks.The investment firm also wanted to explore a potential sale to boost share price, and 11 months on, is now pushing forward with that idea.Six Flags stock traded around $12.43 per share on Wednesday (23 September), half the price of its yearly high of nearly $25.Amid growing losses and lower attendance at the parks, the Wall Street Journal reports Jana Partners has called on the company’s board of directors to immediately hire an investment bank to explore a sale, citing ‘disappointment’ with second-quarter earnings.Six Flags last month reported that its net loss widened to $203 million, from a loss of $100m in the prior-year quarter.Six Flags is facing a loss in revenue and dwindling visitor numbersGettyKelce signed on as a brand ambassador for the theme park six months agoGettyIt had a market value of around $1.2 billion as of Tuesday this week, the Journal’s report added.The operator had 13.1m guest visits in its second quarter, about a 7 percent decrease from the 14.2m guests across the same period in 2025.According to a report from 24/7 Wall St, public theme park operators almost never change hands, meaning a Six Flags sale would be very rare.Amid the push for a sale, a spokesperson said the operator remains ‘committed to acting in the best interests of all shareholders.’Travis Kelce was victim to $35m Ponzi schemeWhile Kelce has been impressing for the Chiefs in the opening weeks of what’s expected to be his last NFL season, the tight end has found himself making headlines for reasons other than football in recent days.Earlier in September, he was named among the victims of a Ponzi scheme that took in more ⁠than $35m from unsuspecting investors.Kelce was recently named as a victim in a $35m Ponzi schemeGettyA Missouri prosecutor mentioned Kelce in court as 38-year-old Siddharth Jawahar was ⁠sentenced to 11 years ⁠in prison.Jawahar pleaded guilty to three counts of wire fraud in ⁠US district court in St Louis in January, and has been ordered to pay $31.35m in restitution.It is not known when Kelce made ​the investment or how much he ‌spent, but he is unlikely to be the only athlete involved in the Ponzi scheme.Join talkSPORT’s dedicated US Sports YouTube channel The S* Word every Tuesday and Thursday for our brand new NFL shows.On Tuesdays, Will Gavin and US senior reporter Brian T. Smith will debate the biggest talking points from the NFL weekend, while on Thursdays Efe Obada joins the crew to talk to players past and present and break down what to look for across the league.