THE RUNDOWNTaylor Swift quietly launched a countdown on her site ending at 2 P.M. ET today.She has a history of doing this to debut new projects.Fans speculated that she could be announcing a deluxe edition of The Life of a Showgirl after noticing changes to her Instagram and Apple Music pages.Taylor Swift is imminently announcing something this afternoon. Much like she did throughout her The Life of a Showgirl era, the singer quietly launched a countdown on her site that ends at 2 P.M. ET. The move comes after she fueled speculation this morning that she is on the cusp of announcing a new project by making some changes to her website, Instagram, and Apple Music page.taylorswift.comSwifties noticed that a third piece of paper appears under her letter about getting back her masters for her first six albums on her site. They also noticed her Instagram bio has changed, with zeroes replacing the letter O in a few of the words. “And, baby, that’s sh0w business f0r y0u. ❤️,” it now reads.What does it all mean? Fans will soon find out.InstagramView full post on XIn the past, Swift unveiled limited-edition vinyls of The Life of a Showgirl at the end of a countdown on her site. She also announced her Toy Story 5 song, “I Knew It, I Knew You,” at the end of her most recent countdown in June.Several fans theorized that Swift plans to release a deluxe edition of The Life of a Showgirl today, noting that its lyrics have changed on Apple Music and now include 0 characters instead of the letter O, too.View full post on XSwift also dropped several Easter eggs during her Law & Order sketch during the Emmys earlier this month. Fans pinpointed several nods to Swift releasing the rerecorded Taylor’s Version of her debut album, which will mark its 20th anniversary on October 24.One fan put forth a viral theory, decoding a November 10 release date in the cryptic message Swift said in the skit: “I think what we’re gonna be looking for is hiding in plain sight: Saccharide Aries from the vineyard north or south.”That said, November 10 is a Tuesday this year, and Swift usually releases albums on Fridays. Other fans found clues pointing to different dates in the skit.View full post on XIn addition to today’s reveal, there may be even more news coming from Swift later this week as the singer will receive the first-ever Artist Director Honors at the MTV VMAs on Sunday—and Swift has a history of announcing new projects during that ceremony.