Tottenham’s poor start to the Premier League season has proven costly, with sponsor Sidiz terminating their contract well ahead of schedule.Tottenham Hotspur’s on-field struggles did not begin this campaign but have been ongoing for the past two seasons.In 2025-26, Tottenham were engulfed in a full relegation scrap that went down to the final day of the league campaign, requiring a decisive victory over Everton to secure their Premier League status and send West Ham down instead.The 2024-25 campaign also saw Spurs finish 17th, although that season did not involve a relegation battle. Tottenham did, however, go on to win the Europa League, ending a near two-decade wait for silverware under then manager Ange Postecoglou. Position Team Played MP Won W Drawn D Lost L For GF Against GA Diff GD Points Pts 15 Crystal PalaceCrystal Palace5 1 1 3 6 11 -5 4 16 Aston VillaAston Villa5 1 1 3 4 9 -5 4 17 BournemouthBournemouth5 0 3 2 6 8 -2 3 18 CoventryCoventry5 1 0 4 1 10 -9 3 19 FulhamFulham5 0 2 3 5 8 -3 2 20 TottenhamTottenham5 0 2 3 2 8 -6 2 Photo by Marc Atkins/Getty ImagesTottenham suffer another sponsorship setback amid poor formSpurs’ struggles on the pitch have not been without repercussions, as Spurs Web revealed earlier this year that Tottenham were handed a £20 million blow after one of the club’s sponsors terminated their contract following the Lilywhites’ poor form.It was further reported at the time that other sponsors were deliberating whether to follow suit. This season, Tottenham have not helped themselves with a winless start that has left them bottom of the Premier League table after five games.It now appears the poor start has cost Tottenham another sponsor, with The Telegraph reporting that Spurs have lost another partner amid their dire run.It is understood that South Korean furniture firm Sidiz have triggered an early termination clause to exit their partnership at the end of October. Their initial deal had been expected to run until 2028.Sidiz provides the seating at Tottenham’s training ground and inside the stadium press auditorium, and those furnishings are expected to be removed at the end of October.Spurs balance losses with new sponsorship dealsThe amount of money Tottenham are set to miss out on following the latest termination has not been specified, though it is claimed to be in the millions of pounds.The Telegraph described Sidiz as a “low‑tier” partner compared to AIA – whose front‑of‑shirt deal is set to transition into a training kit agreement in 2027 – as well as Betano and Kraken.However, while Spurs have lost two sponsors in the space of a few months, the Lilywhites have also managed to secure eight new deals this season, along with major renewals such as Cadbury and Hewlett Packard Enterprise.READ MORE: Jan Paul van Hecke criticises Tottenham teammate for mistake in Aston Villa defeatThe post Tottenham lose second sponsor after early termination but secure eight new deals appeared first on Spurs Web.