If Starbucks can get localization this wrong, what chance does a 5-person startup have? Two months ago, the head of Starbucks Korea was dismissed due to an insensitive ad put out as part of its “Tank Day” promotional material. For an international megacorporation, it's an unacceptable mistake. Considering the resources available, a controversy like this should have been much earlier. But what about a smaller company selling their products to an international audience? An Etsy seller or software startup, both may not have the ability to scan for all the potential offences of every ad campaign they put out. Second Look is my solution for that problem. Describe your product by submitting an advertisement or Shopify Page, then let it know what market you’re targeting. You’ll get warnings as to what may be insensitive, then with the click of a button you’ll receive a more appropriate ad for your international customers. Second Look is powered by Magic Hour’s API, using both their text-to-image and image-to-image tools in order to generate an improved version of your initial submission. Check it out : ) 2nd-look.vercel.app   submitted by   /u/ItsAdarshBoi [link]   [comments]