Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTTrefis TeamFri, June 26, 2026 at 5:31 AM GMT+2 4 min readPhoto by DCEmr_e on PixabayThe company says its new strategy is working in the stores it runs itself. But the numbers from its franchise partners tell a very different story - even if a sudden wave of internet mania just completely upended the stock chart.If you held