bet365 has paid out £30m globally via it’s ‘Sub On Play On’ promotion over the first 11 days of the 2026 World Cup.The feature on bet365 allows your bet to roll over to their replacement should they be substituted and it has already resulted in significant payouts for punters.bet365 offer: Sub On Play On available on World Cup games HEREbet365’s Steve Freeth said: “Ten days in and we’re already up to £30m – you can see why it’s a customer favourite.“Bradley Barcola replacing Ousmane Dembele against Senegal has proved to be costliest so far, while Crysencio Summerville’s impact after coming on for Donyell Malen – scoring and assisting versus Sweden – was another big one.“Anthony Gordon backers would’ve been delighted to see Marcus Rashford shine in the England opener and Deniz Undav is costing us a fair few quid despite only playing 56 minutes at the tournament so far.”Undav is close to leading the World Cup as a goalscorer yet hasn’t been in the starting lineup for either games for Germany.Instead he’s been a replacement for Kai Havertz, netting three times and assisting twice with under an hour of playtime helping punters get paid out on Havertz bets.Additional subs data: 37/48 teams maxed out their 5-sub allowance, averaging 9.38 per match (max 10).Top 5 Sub On Play On ReturnsFrance vs Senegal: Bradley Barcola replaced Ousmane Dembele Netherlands vs Sweden: Crysencio Summerville replaced Donyell Malen New Zealand vs Egypt: Mahmoud Trezeguet replaced Omar Marmoush England v Croatia: Marcus Rashford replaced Anthony Gordon Germany v Ivory Coast: Deniz Undav replaced Jamal MusialaDespite the World Cup winners Argentina looking prominent this season with Lionel Messi leading the way, their games have not been the most backed in the world on bet365.Top three most backed games globally so far:Brazil v MoroccoEngland v CroatiaFrance v SenegalInstead it was Brazil vs Morocco near the start of the tournament that has seen the most bets on.Ahead of England vs Croatia which will have seen numerous bets on Harry Kane, goals and England to win come in.France vs Senegal was the third most backed game of the tournament so far, with Kylian Mbappe also delivering for bet365 customers.Punters think it’s coming homeEngland fans are backing the Three Lions to win this year according to bet365 bets.As England and Harry Kane have been the most backed in the UK for outright World Cup winner and Top Goalscorer markets.The favourites, France have been backed the second most amount but still, England are by far the most backed alongside star striker Kane.Top three backed nations to win 2026 World Cup UK so farEngland (17.5%)France (12.3%)Portugal (10.6%)Top three backed players to win top scorer in UK so farHarry Kane (14.4%)Julian Alvarez (10%)Kylian Mbappe (7.7%)Commercial content notice: Taking one of the bookmaker offers featured in this article may result in a payment to talkSPORT. 18+. T&Cs apply.Remember to gamble responsiblyA responsible gambler is someone who:Establishes time and monetary limits before playingOnly gambles with money they can afford to loseNever chase their lossesDoesn’t gamble if they’re upset, angry or depressedGamcare – www.gamcare.org.ukFind our detailed guide on responsible gambling practices here.For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to www.gamstop.co.uk to be excluded from all UK-regulated gambling websites.