I've been writing copy for a little while now and keep running into the same situation. Clients hand off briefs and expect the final deliverable to look polished, not just read well. Some even ask me to drop copy directly into their Canva templates or help tweak landing page layouts in their website builders. I never trained as a designer and honestly had zero interest in it when I started. But I'm starting to wonder if having even a basic grasp of visual hierarchy, whitespace, and layout is quietly becoming a hard expectation rather than a nicetohave. I get why it happens. Good copy and good design support each other, and knowing how a reader's eye moves down a page probably makes me a better writer anyway. But I became a copywriter because I care about words, and there's only so much any one person can develop deeply. Has learning some design fundamentals genuinely opened doors for you or helped you charge more? Or did you find clients just started expecting more for the same rate once they knew you could do both? Would love to hear from people who made a deliberate choice either way, whether you leaned into it or decided to stay in your lane and refer out the visual stuff.   submitted by   /u/Technical-Resort5721 [link]   [comments]