SoFi Bets on Innovation and Scale While Ally Prioritizes Dividends and Auto Lending Discipline

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Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTTrey ThoelckeWed, June 24, 2026 at 5:40 PM GMT+2 3 min readQuick ReadSoFi grew loan originations 68% to $12 billion while Ally beat EPS estimates at $1.11 versus the $0.94 consensus.Ally trades at 9x forward P/E with a 2.64% dividend yield versus SoFi's 28x multiple and a 34% YTD drawdown.SoFi's expanding product flywheel suits aggressive compounders; Ally's dividend, buybacks, and focused auto franchise better serve income-oriented investors.Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Ally Financial didn't make the cut. Grab the names FREE today.SoFi Technologies (NASDAQ: SOFI) and Ally Financial (NYSE: ALLY) reported Q1 2026 results that read like opposite playbooks. SoFi keeps stacking new products, from a SoFiUSD stablecoin to business banking. Ally keeps subtracting, having sold its credit card unit and wound down consumer mortgages to concentrate on auto lending and its direct bank.NicoElNino / Getty ImagesProduct Sprawl Lifts SoFi. Auto Discipline Carries Ally.SoFi's quarter was a growth showcase. Revenue hit $1.10 billion, up 43% year over year, with GAAP net income of $166.73 million. Members grew 35% and loan originations set a record at $12.18 billion, up 68% year over year. CEO Anthony Noto framed it bluntly: "Our strategic entry into new areas like digital assets alongside the strong growth in our existing businesses is strengthening and diversifying our platform." The wrinkle is the Technology Platform segment, where revenue fell 27% after a large client left.SOFI Earnings Quotes — 24/7 Wall St.Ally took a leaner approach. Revenue of $2.10 billion missed estimates, but adjusted EPS of $1.11 beat the $0.94 consensus. The auto franchise drove the result: a record 4.4 million consumer applications and $11.5 billion of originations, up 13% year over year. Retail auto net charge-offs improved to 1.97%. CEO Michael Rhodes called the period "a strong start to the year, reflecting the momentum we've established across our core franchises."Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Ally Financial didn't make the cut. Grab the names FREE today.ALLY Earnings Quotes — 24/7 Wall St.Adding Surface Area vs. Subtracting DistractionsLensSoFiAllyCore BetOne-stop digital platform, crypto, GalileoAuto lending plus direct bank depositsCapital ReturnReinvest in growth$147M buyback, $0.30 dividendForward P/E28x9xYTD Stock−30.1%+1.3%SoFi trades at 2.3x book with a beta of 2.15. Ally trades near 1.0x book and pays a 2.8% yield. SoFi is monetizing a 14.7 million member base. Ally is mining 3.3 million deposit customers after 68 consecutive quarters of growth.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info