Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTAanchal SugandhSat, June 27, 2026 at 3:00 PM GMT+2 4 min readAmazon.com (AMZN) Prime Day, running from June 23 to June 26, is already shaping up to be a showcase of the degree of generative artificial intelligence (AI)'s ability to transform online shopping, according to Adobe (ADBE) data. On June 23, online spending reached $8.3 billion, rising 5.3% year-over-year (YOY) and setting a solid opening tone for the four-day Amazon-driven retail stretch. In context, consumers spent $6.4 billion online on Thanksgiving last holiday season, followed by $11.8 billion on Black Friday and $14.2 billion on Cyber Monday. This means Prime Day is already operating in heavyweight territory.More News from BarchartPeter Thiel Took $1,700 and a Standard Roth IRA Account and Turned It Into $5 Billion. You Can Do It Too.Billionaire Mark Cuban Says If We Fined Insurance Companies and Providers $100 Each Time They Overbilled, 'We Could Pay Off the National Debt'AI Power Stocks Could Be a Once-in-a-Generation Trade. Start With the Companies Behind Every Data Center.Markets move fast. Keep up by reading our FREE midday Barchart Brief newsletter for exclusive charts, analysis, and headlines.Adobe now expects U.S. retailers to generate $26.3 billion in online spending from June 23 to June 26, representing 9% YOY growth and $2.5 billion more than the same period last year. Generative AI sits at the center of this momentum shift. Traffic from AI-powered chat services and browsers jumped 98.3% as shoppers used them to compare products, filter deals, and speed up purchase decisions. In fact, AI-driven traffic converted 50.7% better than non-AI sources, while shoppers spent 49.9% longer on retail sites and viewed 20.5% more pages per visit.Also, Buy Now Pay Later (BNPL) played a supporting role, accounting for 6.5% of online orders and generating $668 million in revenue, up 7.6% YOY. Retail discounts remained competitive and broadly aligned with last year, but AI clearly tilted the advantage toward faster decision-making and higher-intent traffic.Amazon.com may have started as an online bookstore, but that chapter sits far in the rearview mirror. Today, the roughly $2.52 trillion market cap company combines a vast retail marketplace, logistics network, and cloud infrastructure to serve consumers, businesses, and content creators.The Seattle, Washington-based giant also develops devices such as Kindle and Echo, produces digital media content, and, through AWS, provides cloud, AI, data storage, and analytics services to organizations across the globe.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info