Ticketmaster’s new Google Wallet integration could make concerts less stressful

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TL;DRTicketmaster is bringing interactive event tickets to Google Wallet across Europe, the Middle East, and Africa, starting with a pilot at Glasgow’s OVO Hydro arena.Tickets can now display real-time updates, such as schedule changes, entry instructions, directions, and other event information, directly in Google Wallet.The feature could reduce the need to jump between emails, apps, and websites by keeping key event details and services in one place.Google Wallet has evolved into much more than a place to store credit cards. It already keeps track of boarding passes, movie tickets, loyalty cards, and concert tickets, often pulling them directly from Gmail. If you’ve ever received a gate change notification while rushing through an airport, you’ve already seen how useful that can be. Now, Google wants to make concert tickets smarter, too.Ticketmaster is bringing its interactive ticketing experience to Google Wallet across Europe, the Middle East, and Africa, starting with a pilot at Glasgow’s OVO Hydro arena. This could really make attending events less frustrating.