Jaipur-based couple Vibhor and Ishita Jain started Kinaya Organic Farms and Life in 2018 with 20 rented Gir cows. Today, the venture has grown into an integrated farming business with 100 Gir cows, over 2,000 trees and a reported annual revenue run-rate of up to Rs 2.4 crore. The farm combines dairy production, value-added products, agroforestry, biogas, solar power and rainwater harvesting.