Sarah Longwell: “Since the ads began to air, it’s become pretty clear that people hate the idea of the government using taxpayer money to broadcast them. And I mean, they truly hate it…”“What’s been less clear is whether the ads themselves are effective. After all, voters always claim to hate political ads. Even when campaign commercials are really effective, voters almost never admit to liking them, trusting them, or being influenced by them. And yet they work. But do Trump’s?”“To find out, we convened a group of voters from Florida who backed Trump in 2024 but now disapprove of his job performance—the very voters he needs to win back—and showed them the ad. What we saw was a whole new level of revulsion. In fact, we couldn’t even get through the question.”