Rihanna’s Daughter Rocki Makes Her Savage X Fenty Campaign Debut With Her Siblings

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THE RUNDOWNRihanna’s daughter Rocki Irish was featured in a new Savage X Fenty campaign.This marks Rocki’s first modeling gig.She stars with her brothers in the brand’s latest holiday card and ad.If you close your eyes, you can almost smell the pine trees and hear the familiar rustle of ornaments being unpacked—before Thanksgiving has even arrived. But now, it’s official: Rihanna is kicking off the holiday season with a family affair.On Friday, October 9, the singer shared a new Savage X Fenty campaign featuring her three children—daughter Rocki Irish and sons RZA and Riot. The festive photos and video mark Rocki’s campaign debut with the loungewear and lingerie brand as she joins her older brothers for a cozy holiday moment with their mom.In the campaign, Rihanna and the children wear matching red-and-white pajamas decorated with snowflake motifs—and Rocki wears a ribbon to tie her look off. The family poses together inside a blanket fort, bringing a playful, home-for-the-holidays feel to the shoot. The collection features coordinated styles to ensure the whole family can match.“Just here to start off cozy szn! gang sold separately,” Rihanna captioned her post, sharing a glimpse of the campaign with her followers.View full post on InstagramIn an accompanying video, cuteness abounds with each child getting their moment to shine as they play with ornaments and toys in what appears to be a Christmas morning reenactment, featuring Rihanna “waking up to the sweetest dreams.”View full post on InstagramThis isn’t the first time Rihanna has brought her children into the Savage X Fenty fold. In 2024, her sons appeared in a holiday campaign for the brand, sporting navy blue ensembles with bandana prints in a more unexpected choice for the season.In their latest joint appearance, the boys, Rihanna, and Rocki make the case for picking out your matching pajamas and building a blanket fort early this season.