We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.October Prime Day is almost over, with just a few hours before the clock strikes 3am on Oct. 8; there are still, however, some great deals available. One major brand participating in the sales is Sony, with many TVs, sound systems, and headphones already on sale. I've rounded up the best deals I've found so far for you, below.The best Sony TV deal during the October Prime Day sale 65" Sony Bravia 8 II 4K QD-OLED Smart Google TV (2025 Model) $2,498.00 at Amazon $3,299.99 Save $801.99 Get Deal Get Deal $2,498.00 at Amazon $3,299.99 Save $801.99 The Sony 65 Inch Bravia 8 II is down to $2,498 (originally $3,299), 24% off. The Bravia 8 II earned an "Excellent" rating from PCMag for its gorgeous picture quality and a central channel input that uses the TV's built-in speakers as part of a surround sound setup. It is also one of the only high-end OLEDs that uses Google TV (my favorite) as its smart TV platform. This is a great option for anyone looking for great OLED picture quality, high brightness, a colorful panel, and built-in Google TV at a great price.Other Sony TV dealsSony 65 Inch BRAVIA 3 LED 4K HDR Smart Google TV: $648 (originally $799.99)Sony BRAVIA 3 II 85 Inch 4K HDR LED Smart Google TV: $998.95 (originally $1,198)Sony 55 Inch BRAVIA 6 OLED 4K HDR Smart Google TV: $1,098 (originally $1,499.99)Sony 85 Inch BRAVIA 3 II LED 4K HDR Smart Google TV: $1,298 (originally $1,599.99)Sony 65 Inch BRAVIA 6 OLED 4K HDR Smart Google TV: $1,298 (originally $1,999.99)Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV: $1,599.99 (originally $2,499)Sony 55 Inch BRAVIA 8 II QD OLED 4K HDR Smart Google TV: $1,998 (originally $2,599)Sony 100 Inch BRAVIA 3 II LED 4K HDR Smart Google TV: $1,998 (originally $3,099.99)Sony QD-OLED 77 inch BRAVIA XR A95L TV: $3,498 (originally $4,999.99)The best Sony soundbar deal during the October Prime Day sale Sony S100F 2.0ch Soundbar $98.00 at Amazon $159.99 Save $61.99 Get Deal Get Deal $98.00 at Amazon $159.99 Save $61.99 Speaking of surround sound systems, the Sony S100F 2.0ch Soundbar would pair well with the Bravia 8 II. It's compact and slim, under $100, and will sync up seamlessly with the TV. If you're the kind of person shopping for an OLED TV, you're likely the kind of person who cares about other details like audio, and no matter how many times a company promises how great their TV speakers are, a soundbar will always be exponentially better.Other Sony soundbar dealsSony BRAVIA Theater Bar 5, 3.1ch Home Theater Soundbar & Wireless Sub: $278 (originally $349.99)Sony BRAVIA Theater Bar 6 3.1.2ch Home Theater Soundbar with Wireless Sub: $448 (originally $699.99)Sony BRAVIA Theater System 6 5.1ch Soundbar with Subwoofer & Rear Speakers: $548 (originally $799.99)Best Sony headphones deal during the October Prime Day sale Sony WH-1000XM5/B Wireless Industry Leading Noise Canceling Bluetooth Headphones (Renewed) $135.99 at Amazon $159.99 Save $24.00 Get Deal Get Deal $135.99 at Amazon $159.99 Save $24.00 The Sony WH-1000XM5 are last year's model, but still excellent headphones, despite being recently overtaken by the Sony WH-1000XM6. Right now, Amazon is heavily discounting refurbished Sony WH-1000XM5s, meaning you can get these premium headphones for just $159.99. Other Sony headphone dealsSony WH-1000XM5 headphones: $198 (originally $399)Sony WF-1000XM5 earbuds: $198 (originally $329)Sony WH-CH720N headphones: $88 (originally $178)Refurbished Sony WH-1000XM6 headphones: $317.60 (originally $458)Sony WH-1000XM6 headphones: $378 (originally $459.99)Sony 1000X THE COLLEXION headphones" $598 (originally $649.99)Amazon October Prime Day FAQsWhen is October Prime Day?October Prime Day (actually called "Prime Big Deal Days") begins Oct. 6 and runs through Oct. 7. This is one of three major Amazon sales throughout the year, and it happens every year during October.How do October Prime Day deals work?Prime Day sales, including Prime Big Deal Days, let Prime Members shop online for thousands of products with big discounts. It only lasts two days, so make sure you check out everything we know about the sale.What goes on sale during October Prime Day?Since Prime Big Deal Days happens in the fall, you're likely to see more deals on gaming and indoor gym equipment. Amazon has already announced some of the 35 categories that will be on sale, including beauty, tech, kitchen, fashion, and home. Some brands Amazon has already mentioned are: Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.Are Sony headphones better than Bose?Both Sony and Bose make great quality headphones. Depending on what model you're looking for, one might be a better fit for you than the other. In general, Bose is more user-friendly, and Sony lets you customize minor details.Are Sony TVs better than Samsung?Neither brand is necessarily better or worse than the other. It comes down to the TV model and at what price you're getting it for. Generally, though, Sony TVs have better features and specs for watching movies, and Samsung TVs generally have better brightness and offer better value for your money. Our Best Editor-Vetted Prime Day Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $179.00 (List Price $249.00) Sony WH-1000XM5 — $198.00 (List Price $399.99) Ring Indoor Cam Plus 2K Wired Security Camera (2-Pack, White) — $59.98 (List Price $119.98) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $399.99 (List Price $449.00) Blink Outdoor 4 1080p 3-Camera Kit With Sync Module Core + Doorbell — $65.99 (List Price $259.98) Ring 2nd Gen 2K Wired Video Doorbell With Chime (2026 Release) — $49.99 (List Price $114.98) Fire TV Stick 4K Plus Streaming Player With Remote (2025 Model) — $37.99 (List Price $69.99) Apple Watch Series 12 — $349.99 (List Price $399.00) Deals are selected by our commerce team