Premiumisation is driving growth in India’s alcoholic beverages market, with the premium segment expanding at a 10.2% CAGR between 2022 and 2025 versus 1.4% for regular products, according to ISWAI. The industry’s economic value reached Rs 6.2 lakh crore in 2025, while the body called for more consistent regulation, rationalised taxation and modernised distribution to unlock further growth.