Tottenham Hotspur have changed their mind on how they want to be referred to by the broadcasters after listening to concerns voiced by the fans.Back in November 2024, the North London club unveiled a ‘remastered brand identity’, which explained how the club want to be called.A ‘Brand playbook’ suggested that they wanted to be referred to as ‘Tottenham Hotspur’ or ‘Tottenham Hotspur Football Club’ or ‘THFC’, but never simply ‘Tottenham’.That led to the Premier League emailing broadcasters in February 2025, informing them that the club wanted to be referred to as ‘Tottenham Hotspur’, with ‘Spurs‘, not ‘Tottenham’, being the preferred short form.(Credit: Myles Magidsohn / @mylesmphotos)Tottenham Hotspur now want to be known as ‘Tottenham’ againFollowing the Premier League’s directive to broadcasters, Spurs fans will have noticed a change in the graphics used by Sky Sports and others, with ‘Tottenham’ being replaced with ‘Spurs’.However, The Athletic have now revealed that the club have reversed their unpopular decision and approved the usage of the T-word again.The Lilywhites have decided to lean into the history associated with the ‘Tottenham’ identity, with it officially returning to the club’s branding.In fact, it is revealed that the words ‘This is Tottenham’ have been regularly displayed on the big screen outside the Tottenham Hotspur Stadium ahead of home games this season.Spurs hierarchy listened to fans’ concerns about the club’s brandingThe Athletic explains that the change in Tottenham’s position came about as a result of the club listening to fans’ strong views on the topic.The North London club have recognised how much the word means to their supporters, given the club’s historic connection to the area of Tottenham.Spurs are thus reasserting the importance of this word to the club’s identity, and this was welcomed by fan representatives during the club’s recent meeting with the Fans Advisory Board.So, in summary. Tottenham were Tottenham, then they briefly weren’t Tottenham, but are now Tottenham again. We know, it’s confusing. And surely there are bigger problems to sort out on the pitch?READ MORE: Juventus want to sign second Tottenham star on loan after Pape Sarr successThe post Tottenham Hotspur perform U-turn on what they want to be called as the T-word returns appeared first on Spurs Web.