Born in Kyengera and raised in Nansana, Hellen Menta is now a renowned media personality, content creator, and influencer. Using her creativity, she uses her acting skills to promote different brands, something she says has had a positive impact on her livelihood.Quick Info:Real Name: Hellen Natukunda Muganga Brand Name: Hellen MentaDate Of Birth: 14th february 2002Career: Content Creator, TV Host, and InfluencerDespite losing both her parents, the 24-year-old Sanyuka TV presenter has managed to fend for herself and nurture a constantly growing brand that many brands and artists love to associate with. In this brief chat, Hellen Menta tells us about her creative process, challenges, and future goals.How would you describe the essence of your personal brand, and how do you ensure it remains consistent across different platforms?I hate procrastination and try so hard to be consistent.What motivated your transition from traditional media roles to becoming a prominent digital content creator and influencer?Influencing is done comfortably and in my timing than traditional media. Plus it appeals to more people than traditional media.How do you balance a professional media career with the high-frequency nature of TikTok?I am on TV from Monday to Saturday. On TikTok, I shoot videos on Sunday.What are the most important qualities you look for when deciding whether to partner with a brand for a sponsored campaign?I always endeavour to focus and scrutinize the product and use it before influencing for it.How do you navigate the pressure of maintaining a public persona while staying true to your private lifestyle and values?I decided to remain the true to myself. I try to portray the real me even in the content so that people get used to my free life.Can you walk us through your creative process, from the initial spark of an idea to the final edited video?I sit down, think about an idea, and shoot it. I have someone who edits the videos for me to create the final product.What has been the most challenging moment of your content creation process?Having to shoot content even on the days you don’t you feel like standing infront of the camera.How do you manage the rapidly changing algorithms and trends on platforms like TikTok to keep your content relevant?Honestly, sometimes, I move with the trend and shoot content about what’s trending.To what extent does your daily lifestyle influence the content you produce?Almost always. To a larger extent, it does. I love relating with what I see, hear – to be able to tell a story that is very relatable.What advice would you give to aspiring media professionals who want to leverage social media to build their careers?I urge them to join as soon as possible because traditional media is not enough.How do you handle criticism or negative feedback from the online community while protecting your mental well-being?I got to realise that many people like my content so I don’t give muich attention to those who criticize me.What role does authenticity play in your brand strategy, and how do you define “authentic” in a highly edited digital world?Authentic content goes viral at a faster rate.Looking ahead, what are the major milestones or goals you are currently aiming to conquer?I wanna have all my channels verified right now. I also wanna grow my numbers and hit a million followers in a few weeks. Then I can use those numbers to express myself to a wider audience and grow as a brand.ENDThe post Hellen Menta: Daily life influences my content a lot, authenticity is the way to go appeared first on MBU.