Global connected TV revenues to reach USD 81 bln by 2030 - Omdia

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(Telecompaper) Worldwide connected TV (CTV) advertising revenue will reach USD 81 billion by 2030, up from USD 44 billion in 2025, according to new research from Omdia. CTV ad revenues are expected to overtake traditional linear TV advertising during the 2030s. Netflix, Amazon and Google are expected to control...