$INTU is expanding from SMB -> Mid-market segmentIntuit Inc.BATS:INTUbigbull037- Everyone focussed the earning call around weak tax season numbers. These filers (making < 50k) are often looking for free tax filings and their tax filings are often simple as they don't have investments and have a single jobs. - Mailchimp is a weak segment of the business. I believe it should be divested out and proceeds can be used to buy back the stock as that would be better ROIC at this point despite taking L on initial investment. - However, many people missed the golden shoots in the earning that they are moving up market and expanding their TAM from SMBs -> Mid market with their Intuit Enterprise Suite (IES) - This growth engine hasn't been priced in the stock as shown with depressed multiple at which INTU is trading at. However, this segment is growing the fastest and has potential to capture much larger TAM from other companies like Sage, Netsuite - Lastly, Unified Human Capital Management (HCM) within IES they are executing a land-and-expand strategy. That might steal audience from ADP, Rippling, Gusto etc