Sometimes I’ll spend more time rewriting a headline or intro than actually finishing the piece itself. What’s funny is that the first version is often more natural, but after editing it too much, everything starts sounding forced or overly “marketing-like.” I’m curious if other copywriters deal with the same thing or if you’ve found a better balance between polishing and overediting. How do you usually know when a piece of copy is actually finished?   submitted by   /u/BoringShake6404 [link]   [comments]