The Flava Boss campaign is currently in motion, initiating a month-long nationwide activation drive that brings the brand directly into communities throughout Uganda with a series of market activations.For many generations, Royco has been a cherished cooking companion in Ugandan homes, recognized for its ability to enrich everyday meals with robust taste and flavor.This campaign, Flava Boss, builds upon that legacy, establishing the brand as the definitive authority on flavor in the kitchen while celebrating its contribution to enhancing traditional local dishes.Kicking off in Busega, the campaign will extend to selected towns and markets across the country, concluding in Masaka at the end of the rollout period.Royco supports over 400 Muslims at final Ramadan Iftar in KawempeThese activations will allow consumers to connect with the brand firsthand through in-market engagements that showcase its influence on everyday cooking.Grace Nandawula, Marketing Manager at Unilever, commented on the rollout, stating that the campaign demonstrates the brand’s ongoing dedication to connecting with its consumers.Royco has been an integral part of Ugandan kitchens for years, and this campaign is focused on celebrating that bond. With Flava Boss, we are directly bringing that experience to our consumers and reinforcing our role in enhancing daily meals.Throughout the month, the campaign will make its way across various regions, featuring multiple activation stops that will bring the Flava Boss experience closer to consumers nationwide.Consumers can look forward to seeing the Flava Boss activation teams in their local markets as the campaign unfolds in the upcoming weeks.The post Royco takes the Flava Boss experience to local markets across Uganda appeared first on MBU.