As SamMobile revealed recently, Samsung is considering using its Ultra branding for the standard Galaxy Z Fold 8, or the direct successor to the Galaxy Z Fold 7, while using the Fold 8 branding for the new wide-bodied model, which will be more affordable than the Ultra model.While the decision is understandable, it also feels off. As my colleague pointed out last year, this isn’t the first time Samsung is playing fast and loose with the Ultra name: in teasers for the Galaxy Z Fold 7, it teased an ‘Ultra’ experience, even if it didn’t go so far as actually calling the phone the Fold 7 Ultra.From a marketing standpoint, it makes sense to call the wider model the Galaxy Z Fold 8 instead of something like the Galaxy Z Fold 8 Wide. Most people searching for Samsung’s next foldable will look up “Galaxy Z Fold 8,” and this way, they will land on the more accessible wider model first.The Galaxy Z Fold 8 Ultra won't have Ultra-level specsBut the specs for the Ultra model don’t back up the Ultra name. The Galaxy S26 Ultra’s Privacy Display is reportedly not coming to the Galaxy Z Fold 8 Ultra, which is hard to justify when Samsung could have added it to at least the cover display.On top of that, it won’t have a 5x zoom camera, likely won’t feature the anti-reflective coating found on Galaxy S Ultra phones with Gorilla Glass Armor, or offer the 60W wired charging speed available on the S26 Ultra. It's expected to lack S Pen support as well.The one area where it will match the Galaxy S Ultra is battery capacity. It’s getting a bump from 4,400 mAh to 5,000 mAh, which is a welcome and long overdue upgrade given that Samsung stuck with the same 4,400 mAh cell from the Fold 3 all the way through the Fold 7. But a bigger battery alone doesn't make something Ultra.Ultra shouldn’t be just a branding exerciseThere’s also a sales concern. Rumors suggest Apple’s first foldable will feature a wide body similar to Samsung’s wider Fold 8. That means attention could shift toward the standard Fold 8 over the Ultra. This is completely different from the Galaxy S lineup, where the Ultra model is king and the spec gap between it and the other models makes the name feel earned.Samsung, please don’t misuse the Ultra name. We expect a phone called Ultra to actually be Ultra in all of its specs, not just Ultra for branding purposes. If you ask me, Samsung should have stuck with one of the rumored names for the wider model. Wide, Book, or Passport — any of those would have been a better fit.What do you think? Is this name switch a good choice? Let us know on our socials! Browse Samsung discounts and offers Samsung Store