Nile Breweries Limited (NBL) officially launched its much-talked-about “Castle Lite Try It” campaign, which has been generating significant buzz across social media and among consumers over the past few weeks.The launch event was held at Meraki Karting in Bugolobi, Kampala, and attracted several notable Ugandan personalities, including celebrated singer Spice Diana and members of her Spice Gadgets fan base, who enjoyed an exciting day filled with entertainment and engagement.Speaking at the event, NBL Managing Director Nkanyiso Mncwabe expressed his excitement about the overwhelming response the campaign has received from consumers.“We are here today to officially launch what has been one of the best trending campaigns over the past few weeks, the ‘Castle Lite Try It’ campaign. What you have seen is a concept that has captured audiences in a beautiful and exciting way. We love it because it shows that consumers have been able to reconnect authentically with the brand, the campaign, and its message. It is encouraging to see people engaging with the brand in such a positive manner.” Spice Diana also shared her excitement about participating in the activation, describing the experience as enjoyable and memorable as she interacted with Castle Lite consumers and fans.“It has been a fun day with Castle Lite. We have enjoyed so many Castle Lites, and I’m loving the moments and the vibe with my fans. Try it and you won’t regret it. The feeling is amazing. It is a premium beer that definitely hits the right spot, and Ugandans need to learn more about this campaign.”The “Castle Lite Try It” campaign is aimed at encouraging consumers to experience the brand in a fresh and engaging way, while strengthening the connection between Castle Lite and its loyal customer base through interactive experiences and lifestyle-driven activations. The post Nile Breweries Officially Launches Trending ‘Castle Lite Try It’ Campaign appeared first on MBU.