Kueski, Latin America’s leading Buy Now, Pay Later (BNPL) and online consumer lending platform, today released its latest report, “Mexico 2026: The Summer Where Commerce and Sports Converge.” The study examines how Mexico’s digital consumer is evolving during a season defined by major discount events, more strategic shopping behavior, and the overlap with one of the most significant global sporting events in decades. As e-commerce continues to expand across Mexico, it is also reshaping the way consumers choose to pay. In an environment marked by tighter liquidity and slower economic growth — where a significant share of the population still lacks access to credit cards and cash remains highly relevant — consumers are increasingly seeking payment alternatives that provide greater flexibility and financial control. Within this context, 71% of respondents said they had previously missed out on a purchase during a discount season because they did not have a payment option available at the time. The report highlights a consumer who has fully integrated e-commerce into everyday life: nearly nine out of ten respondents shop online regularly, and 73% plan to participate in the upcoming discount season. Fashion and footwear lead purchase intent, followed by technology and beauty products. Consumers are also expecting to spend more than during regular shopping periods, with 49% planning to spend over MXN 3,000 — making access to flexible payment methods increasingly important. “Mexican consumers are not entering this season impulsively buying the first product they see. They are arriving with a plan, comparing prices, and actively deciding how they want to pay,” said Samantha García, VP of Marketing at Kueski. “For merchants, that means having the right product at the right price is no longer enough — they also need to offer the right payment conditions to complete the sale.” BNPL strengthened its position as the preferred payment method among surveyed users, surpassing both credit cards (31%) and debit cards (21%). One of the report’s most revealing findings is not just the popularity of BNPL, but who is choosing it: 67% of Kueski Pay users already have access to a credit card and still prefer installment payments, primarily because of the ability to pay biweekly, greater transparency, and a stronger sense of control. For another 21%, Kueski Pay represents an entry point into digital credit. In both groups, 54% said they finished the season with better-organized finances, reinforcing the idea that BNPL is increasingly perceived as a financial management tool rather than simply a payment method. The overlap between this year’s shopping season and the major global sporting tournament is also expected to shape consumption patterns. Sixty percent of consumers planning to watch the matches say they will do so from home or with family and friends, pointing to increased spending on technology, food, and home entertainment. Sixteen percent already expect to use Kueski Pay for these purchases, signaling how Buy Now, Pay Later continues expanding beyond traditional retail categories and into broader everyday spending.Behind these trends is a consumer who is becoming more digital, more strategic, and increasingly intentional about how they manage money during high-demand seasons. In a summer shaped by major moments in commerce and entertainment, flexible payment solutions are becoming a central part of the shopping experience. NoYesE-Commerce27 May, 2026